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culturalfuel.net- Why ‘Checking-in’ needs to be about People, not Places January 23, 2012It looks like there’s a new player in the game in the world of mobile location-based services, Uberlife. ‘Great, so what?’ is the first thing that might pop into your mind. These types of services have now been around for years and amidst the jungle of existing applications such as Foursquare, Gowalla, Facebook Places, or [...] […]Mareike Jaensch
- Edding vs Tipp-Ex: Two brands, same problem, two solutions January 9, 2012Remember the Tipp-Ex Bear? A campaign that was lauded for its ability to garner millions of views of Youtube, allowed people to interact with the brand and created awareness for the Tipp-Ex and rejuvenated the brand. Effectively, the attempt was to reposition the brand from a routine category to an entertainment category brand. Watch their [...] […]Alexander Wipf
- Why ‘Checking-in’ needs to be about People, not Places January 23, 2012
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